Monday, May 11, 2009

May Chiropractic practice Gem of the Month!

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Presented by Chiropracticjobfinder.com

- Practice Gem of the Month:

Thank you Dr. Russ Rosen and Dr. Angie Meyer with Rosen Chiropractic Coaching for :
"How do I run a successful wellness chiropractic practice without using scare tactics?"



-Featured Ad of the Month :

Geyer Springs Chiropractic Practice for Sale so check it out



Practice Gem of the Month:

"How do I run a successful wellness chiropractic practice without using scare tactics?"

By Dr. Russ Rosen

Founder and CEO of Rosen Coaching

PATIENT SCARE VS. PATIENT CARE

There are companies out there that pride themselves on "scaring their patients" into submission
by using threats of the "devastating effects of subluxations." Rest assured, I absolutely understand
the life limiting and devastating effects of subluxations, but I do not ever feel it is appropriate or
necessary to "scare someone into care."

Imagine yourself a new patient in my office, you are in pain and you are scared. You have already heard
weird things about these cracktopopers, and I come in to greet you and I start to scare the heck out of you... remember
that is my intent. I start telling you about the devastating effects of this subluxation and that you will die a miserable slow death
if you don't become a patient of mine for life... How is your breathing, how do you feel? Do you feel that you can heal from this
space? As a doctor is this the place you want to open up a relationship with another human being who is in need?

We've all been manipulated by hype and fear. We've had the high pressure car salesperson put the pen in our hand and tell us to sign. So, how did that feel for you? When people try to scare you into a relationship or agreement it may work for the short run, but does it work for the long run? Does it lead to long term healthy enjoyable relationships?

I remember being with a group of chiropractors using a very well known practice management company, and they were boasting about how many people burst into tears when the doctor finally told the patient the terrible news, that they had subluxations. The doctors felt that if the patients did not react the same as if they were told they had cancer, then the doctors didn't do their job right.

In my experience there are better, more honest and honoring ways to communicate what we know with our patients, while attaining better results in the long run.

From my perspective, running a successful chiropractic practice is all about connecting with and empowering other human beings; not about controlling your patients. It's about using "patient care tactics" not "patient scare tactics." I don't feel it is ever needed or appropriate to use fear tactics or hype them up on emotions to get them to sign, or to do what we want them to do.

Patient Care is all about treating our patients as we would want to be treated.

Start by assuming your patients are bright, intelligent and loving human beings who want the same thing you want; - a solution to their problems. Learn to listen and speak your truth in an honoring non-confrontational way. Tell your patients what I call truth and consequences, always give them reasonable choices and you will never need to dishonor yourself or them with "scare tactics" again.

If you are interested in finding out more about Dr. Russ Rosen or Dr. Angie Meyer,
please go to www.rosenchiropracticcoaching.com/angie to get FREE Downloads to help you
thrive in these economic times in a TRUE wellness practice!

Want to see if Rosen Coaching can help your practice? Have a FREE 30 minute consultation with Dr. Angie or Dr. Russ!
Contact us at info@rosencoaching.com to book yours today!

Featured Ad of the month:

Geyer Springs Chiropractic is the featured practice for sale of the month


Practice for Sale
Type: Offered
Company: Geyer Springs Chiropractic
State/Country: Arkansas
City/State: Little Rock
Specific Location (City,State): Little Rock, AR

Brief Description: Busy chiropractic office for sale. Practice in same location for 28 yrs sees over 200 pv/wk and still growing!
Low overhead. This is the second owner, doctor relocating 2 hrs away in home town. Good balance of Insurance, PI, and cash.
2700 sq/ft free standing brick building (recently remodled) is also for sale with practice listed at $160,000. Incredible opportunity!

Contact Name: --
Contact Phone: --
Best Way to Contact Us: e-mail;


Click on this link or copy and paste in your web browser for this specific ad
http://www.chiropracticjobfinder.com/index.php?ct=propp2&md=details&id=1059

check out this ad or other ads on http://www.Chiropracticjobfinder.com if interested



Please feel free to forward this E-mail Newsletter to any other Health Professionals that you think would benefit.
Go to www.ChiropracticJobFinder.com to Find or List an Ad for FREE!

regards,

Jeremy
Staff at Chiropractic Job Finder


Post a FREE Ad or Search for an opportunity today at:

http://www.Chiropracticjobfinder.com

Your Free Classifieds for Health Professionals!

Please contact us at info@chiropracticjobfinder.com

Thursday, March 12, 2009

March Practice Gems from www.ChiropracticJobFinder.com

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Presented by Chiropracticjobfinder.com

-March Practice Gem:

Thank you Matt Prados with www.ChiropracticTraffic.com for :

"
How do you make more money and convert more patients using the Internet?
"


-Feature Company:
ChiropracticTraffic.com



-Featured Doctor of the Month:
Dr. Brian Seymore of Maryland Spine Institute


March Practice Gem:

How do you make more money and convert more patients using the Internet?


“Beyond Website Traffic, Where is the Beef, Conversion Counts” by Matt Prados
Co-Founder www.ChiropracticTraffic.com


Many people talk about driving traffic to your website or having your site ranked
high on Google. I have consulted so many chiropractors that have that yet with their poorly
designed website or virtual brochure they may get 100 people per month to visit
their site but 0 calls!

Every month 3,844,000 people search chiropractic on google in the United States.
With only 50,000 chiropractors in the US that would mean about 80
new patient leads for
each doctor if they were evenly spread out. Are you getting your fair share?
A survey done in 2006 showed that 74% of adults in the US go to the internet
when they want to learn about something or make a new purchase.

Do you get 80 leads per week?

Do you have a virtual brochure?

Look at your website and see if you were a patient in pain looking for help would
your website be enough to get you to call in to your office?

If you think so now look is your phone number even on the front page?

Funny but true.

The chiropractic profession needs to stop looking at their websites as a
chiropractor and start looking as a patient in pain.

Start studying “conversion optimization” this is what is wrong with 99% of all
chiropractic website today.

Because at the end of the day if your site isn’t producing new patients why bother
having it?

Any website design company worth the price of admission should not have any longer
term contract because if you aren’t happy with their service you should be able
to walk away.

May all your traffic convert!


For a FREE e-book on chiropractic web design, social media and internet marketing
visit our website at www.chirotraffic.com
.

Matt Prados
(714) 664-5120
www.chiropractictraffic.com

Featured Company: www.ChiropracticTraffic.com

Please go to www.ChiropracticTraffic.com as they have some great ideas and tools to help you build your practice!

Matt Prados is extremely easy to get a hold of and is very quick to respond to e-mail inquiries.

Everyone can learn more about the web and how it can help potential patients find us.

Featured Doctor:

Dr. Brian Seymore of Maryland Spine Institute.

He is always willing to give advice and is a wealth of knowledge.

He has many valuable research articles on his website that you can use on your website or as patient education including:

1. “The spinal discs are avascular, meaning they don’t have an independent
blood supply. So they cannot heal

on their own, they require compression and
decompression (pumping action found in normal motion of healthy discs)

to allow
oxygen and nutrients into the disc, which promote healing.”
View Research

McNally DS, Adams MA. Internal Intervertebral Disc Mechanics as Revealed by Stress Profilometry. Spine 1992; 17:66-73.


2. “Abnormal stresses (e.g. decreased disc height, herniation, etc.) through
the discs prevent exchange of

oxygen and nutrients which causes metabolic
breakdown of the disc. This breakdown leads to further breakdown

of the disc.”
View Research

Handa, et al. Effects of hydrostatic pressure on matrix synthesis and
matrix metalloproteinase

production in the human lumbar intervertebral disc.
Spine 1997; 22:1085-91.


3. “Prolonged stresses through the spinal discs inhibit healing of the disc,
and leads to

prolonged degeneration of the disc.”

View Research

Liu et al. Nitric Oxide Mediates the Change of Proteoglycan Synthesis in
the Human Lumbar Intervertebral

Disc in Response to Hydrostatic Pressure.
Spine 2001; 26(2):134-41.




4. “70% to 83% of spinal surgeries are FAILURES… meaning the patient has
the same pain or worse pain afterward.”

View Research

Dvorak, J. Gauchat M., and Valach L. The Outcome of Surgery for Lumbar Disc
Herniation. A 4-7 Years

Follow-up with Emphasis on Somatic Aspects. Spine,
Volume 13., No 12., 1988, 1418-1427.



Please feel free to forward this E-mail Newsletter to any other Health Professionals that you think would benefit.

Go to www.ChiropracticJobFinder.com to Find or List an Ad for FREE!

regards,

Jeremy

Staff at Chiropractic Job Finder

Post a FREE Ad or Search for an opportunity today at:


http://www.Chiropracticjobfinder.com

Your Free Classifieds for Health Professionals!
Please contact us at info@chiropracticjobfinder.com